Webinar Topic: Templates to Target Local Business AdvertisingThursday, August 21, 2025 1:00 pm, Eastern Standard Time From planning to presenting, learn how your Metro templates and support tools can help you appeal to local businesses and close more ad sales. This webinar will demonstrate the various print and digital template types available to Metro subscribers, including thousands of spec ads, ready-to-sell editorial pages, contests and more. We’ll review search shortcuts to target the right templates, how to digitally share templates for collaboration between sales and creative teams, and tools for creating personalized sales presentations. We’ll also show how your Metro Calendar, SearchBooks and Planning Tab can help you generate prospect lists, streamline production and optimize sales presentations. Walk away from this webinar with fresh ideas and strategies to personalize the advertising experience for local businesses and win back their advertising dollars! For additional questions or information call 800-223-1600 or email us at service@metro-email.com
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(Excerpt from TAKING SMALL BUSINESSES ONLINE webinar) • Regain your market with Metro's digital marketing game changer: cmsbot (Excerpt from TAKING SMALL BUSINESSES ONLINE webinar) • Q&A Session for Metro's cmsbot (Excerpt from TAKING SMALL BUSINESSES ONLINE webinar) 04/03/25 Webinar (Full Webinar): DIGITAL MARKETING MADE SIMPLE Learn how to go after digital advertising dollars, and help clients benefit from your full range of readership, by using your Metro subscription assets and add-on features. • Explore the digital ads, social media designs, puzzle pages, editorial features and more web-ready features a Metro subscription includes. Walk away from this value-packed webinar with essential digital marketing tools and strategies to enrich your newspaper’s profitability and value to advertisers! • Digital Marketing Best Practices (Excerpt from DIGITAL MARKETING MADE SIMPLE webinar) • cmsbot - Metro's Digital Marketing Game Changer (Excerpt from DIGITAL MARKETING MADE SIMPLE webinar) (Excerpt from DIGITAL MARKETING MADE SIMPLE webinar) 01/16/25 Webinar: ReveNEW Features for 2025 Plan and optimize 2025 sales with the coordinated revenue tools, editorial features and design assets only a Metro subscription provides! • Thematic revenue programs that integrate all of your subscription assets to maximize print and digital sales 09/12/24 Webinar: 15 Minutes to a Successful Holiday Advertising Program Maximize fourth-quarter revenue with best practices for utilizing every sales and creative asset included with the 2024 Holiday Advertising Service from Metro. This webinar will outline all-new features focused on local holiday shopping and events, as well as fresh holiday greeting ads, to help you engage new and returning advertisers and your community. We’ll also take a peek at the four ready-made special sections that come with this year’s Holiday Advertising Service, including a new Holiday Recipes guide. Don’t miss this opportunity to get inspired and organized to “sleigh” Christmas season sales! 08/15/24 Webinar: Reinventing Special Sections Creating a fresh, relevant and profitable special sections program year after year is an important part of every newspaper’s revenue strategy, and a challenge for many. As you prep to strategize for 2025, join us for a free webinar focused on developing a program and products that will maximize reader and advertiser engagement. This workshop will give you fresh perspectives on creating successful print and online sections from every angle, including best practices for designing covers, mastheads and page layouts; combining stock editorial content with personalized local features; opportunities for native advertising; section ad selling tips; monetizing wraps and covers; and much more. We’ll also present Metro’s new 2025 Themed Special Section titles and schedule. Don’t miss this opportunity to get inspired and optimize planning for a prosperous new year! 06/20/24 Webinar: Entering the $16 Billion Events Industry Discover the key to one of 2024's vital revenue resources for publishers by joining us for an exclusive webinar presented by Evvnt and METRO. We'll uncover the untapped potential of local events, now one of the top four digital revenue streams for publishers. 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Review best practices for using the digital tools that come with a Metro subscription, including social media designs, web ad templates, email marketing and more. Don’t miss this opportunity to see what’s working across the industry today and enhance your online offerings! 05/14/24 Webinar: Creating Kick-A$$ Ads (Presented for the Illinois Press Association) Whether you’re new to the field or a seasoned designer, this helpful webinar provides a comprehensive overview of effective ad design and copywriting techniques to create and sell stellar ads that benefit both your publication and your clients. 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From web and mobile ads to social media posts, email marketing tools, web-ready editorial features and images, and more, learn where to find them, how to use them, and best practices for making them profitable. 9/25/23 Webinar: UNLOCKING EVENT COMMERCE OPPORTUNITIES WITH EVVNT & METRO Implementing time-saving new ways to generate recurring revenue is a top priority for today’s media companies. With EVVNT & METRO, publishers can now connect event marketers to readers instantly with automated digital calendars that can also reverse-publish to print, monetizing advertising as well as ticketing from the $16 billion events industry. This 45-minute webinar will show how fast and easy it is to use these digital calendars to drive discovery and new leads, promote events and marketing services in print, and earn revenue from every ticket sold. 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Plus, they delve into helpful planning tools like the promotional calendar and SearchBook to develop creative tie-ins for local advertisers using a variety of images and layouts, including themed pages, contests, infographics, shaped ads, web ads, coloring panels, headings and more. • Illustrations & Image Manipulation (Excerpt from SUPPORT & STRATEGY FOR CREATIVE PROS webinar) • Tips for Writing Compelling Ads (Excerpt from SUPPORT & STRATEGY FOR CREATIVE PROS webinar) • Designing Attention-Getting Ads (Excerpt from SUPPORT & STRATEGY FOR CREATIVE PROS webinar) 01/19/23 Webinar: EVERY BENEFIT YOU DIDN'T KNOW YOU HAD: 30 MINUTES TO MAKING THE MOST OF YOUR METRO SUBSCRIPTION! Learn how to extract the most value from your Metro subscription in print, online and on social media with every creative, sales and editorial feature and benefit that’s already included. 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(Excerpt from STRATEGIC SPECIAL SECTION PROGRAM PLANNING FOR 2023 webinar) • Anatomy of Metro's Themed Special Sections (Excerpt from STRATEGIC SPECIAL SECTION PROGRAM PLANNING FOR 2023 webinar) (Excerpt from STRATEGIC SPECIAL SECTION PROGRAM PLANNING FOR 2023 webinar) 09/22/22 Webinar - Q4 SELLING WORKSHOP Unwrap the latest planning, sales, editorial and creative tools your Metro subscription provides to grow-ho-ho fourth-quarter revenue. This webinar will show you all the ways MetroCreativeConnection.com can help your publication engage more advertisers and readers with holiday-themed special sections, pages and locally focused promotions, as well as the Holiday Advertising Service customer appreciation program. 02/17/22 Webinar: "SHOP LOCAL" STRATEGIES FOR AD REVENUE & READER ENGAGEMENT Learn about the valuable tools Metro provides to help you target and promote local advertisers, events and community investment. Our live webinar will show you how to energize sales and help local merchants compete with big-box businesses using your MCC content libraries, as well as a ready-to-run print and online special section program. Reader engagement tools like contests, social media and unique community programs will also be covered. Register now to benefit from the full spectrum of spec ads, images, editorial features, digital products and ideas available to support and grow your “shop local” efforts! 01/13/22 Webinar: GET SALES RESULTS YOU'LL LOVE WITH THE WIZARD Make a date with MiAD®Wizard to see how this valuable sales tool can help increase your close rate to 70 percent or more, just in time for Valentine’s Day. Our live webinar will show you how to find and instantly personalize print and digital spec ads and presentations for all of your prospects – then share them from your laptop or mobile device, print and present, or email – in three simple steps. Send sold specs to your design team for all the finishing touches, and streamline the entire process. All you need is internet access, a web browser and this helpful webinar to start sealing more deals for Valentine’s Day and all year, free trial included! 10/28/21 Webinar: HOLIDAY SALES WORKSHOP Learn how to maximize guaranteed fourth-quarter revenue using the latest selling tools exclusive to Metro’s Holiday Advertising Service. This live webinar will explore new individual and group greeting layouts and marketing support for Christmas, Thanksgiving, the New Year, Chanukah and Kwanzaa, as well as an archive of more than 10,000 ads and images, available only to Holiday subscribers. Plus, learn how to instantly personalize ads with Metro’s ad Wizard and preview four ready-to-sell templated sections, all included free with this year’s Holiday Service. Examples of how publications are using the Holiday Service to successfully build special sections and fourth-quarter sales will also be included! 10/21/21 Webinar: LET'S TALK ABOUT SPECS See how ready-to-present-and-sell spec ads from Metro can help you close 70 to 90 percent of sales calls with this live webinar. Learn about all of the spec ad resources Metro offers to help you start the conversation with new prospects, reconnect with inactive accounts, upsell existing advertisers, and get clients excited about advertising. We’ll also go over valuable planning, sales and design tools included with your subscription; custom ad creation options; and helpful tips for making the most of Metro’s site and services. 10/07/21 Webinar: GUARANTEED Q4 $ALES BLUEPRINT Learn how to maximize guaranteed fourth-quarter revenue using the latest selling tools exclusive to Metro’s Holiday Advertising Service. This live webinar will explore new individual and group greeting layouts and marketing support for Christmas, Thanksgiving, the New Year, Chanukah and Kwanzaa, as well as an archive of more than 10,000 ads and images, available only to Holiday subscribers. Plus, learn how to instantly personalize ads with Metro’s ad Wizard and preview four ready-to-sell templated sections, all included free with this year’s Holiday Service. 09/23/21 Webinar: DIGITAL SUCCE$$ TOOLS & TACTICS Recorded on September 23, 3021 - Explore the most cost-effective ways to expand online readership and ad revenue with easy-to-implement digital options from Metro. This live webinar covers the quickest ways to dive into digital, a look at sleek ready-to-use online sections and directory designs that draw in advertisers at any price point, and best practices for leveraging your local role in the digital realm. 08/25/21 Webinar: SALE AFTER SALE AFTER SALE - HOW TO OPEN THE DOOR & CLOSE THE SALE WITH ADVERTISERS Learn how newspaper account executive Chris Scott is achieving 130 percent of budget using Pulse + Metro presentation tools. Chris will share his best practices for making presentations more compelling, while experts from Pulse and Metro demo how to seamlessly create data-driven sales presentations complete with personalized spec ads to reach and sell more local advertisers in less time, and help them reach their own sales goals. All webinar attendees will receive a free program trial. Q&A to follow. You are invited to a Zoom meeting. 06/24/21 Webinar: SALES CALL $TRATEGIES for CLOSING up to 90% LEARN HOW TO CREATE PERSONALIZED, PROFESSIONAL SPEC ADS AND PRESENTATIONS FOR EVERY SALES CALL IN MINUTES USING METRO’S NEWEST AD WIZARD. We’ll also demonstrate how you can incorporate consumer buying data from the experts at Pulse Research to identify the best local business prospects, and create data-driven spec ad presentations to enrich your pitch and make every sales call count. 06/17/21 Webinar: DIGITAL SUCCE$$ TOOLS & TACTICS Explore the most cost-effective ways to expand online readership and ad revenue with easy-to-implement digital options from Metro. This live webinar covers the quickest ways to dive into digital, sleek ready-to use online sections and directory designs that draw in advertisers at any price point, and best practices for leveraging your local role in the digital realm. 05/13/21 Webinar: DIGITAL SUCCE$$ TOOLS & TACTICS Explore the most cost-effective ways to expand online readership and ad revenue with easy-to-implement digital options from Metro. This live webinar covers the quickest ways to dive into digital, sleek ready-to use online sections and directory designs that draw in advertisers at any price point, and best practices for leveraging your local role in the digital realm. 04/15/21 Webinar: DESIGNING KICK-A$$ CAMPAIGNS Implement expert tips from Metro’s newspaper, magazine and digital design team, as well as best practices for melding sales and creative input to develop more effective ads and campaigns. Plus, whether you’re a sales rep or designer, discover new ways to target promotions and campaigns for advertisers as a team using your Metro resources. 03/04/21 Webinar: DESIGNING KICK-A$$ ADS Implement expert tips from Metro's newspaper, magazine and digital design team, as well as best practices for melding sales and creative input to develop more effective ads. Plus, whether you're a sales rep or designer, discover new ways to target promotions for advertisers as a team using your Metro resources.
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