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Get Started with the NEW Metro Creative Connection (MCC)
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LEARNING 101
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FEATURED VIDEOS
Creative & Sales Ideas 
Webinars VIDEO TUTORIALS
01/15/26 Webinar: Empower Your Entire Team: New Assets & Site Tools for 2026 Recent updates to your Metro site and services mean valuable new benefits for everyone at your publication. Make sure your entire team is taking advantage of every available print and digital resource to win advertisers, engage readers, save time, optimize quality, stay inspired and maximize revenue in 2026. Plan for success with weekly sales ideas, monthly revenue starters and a comprehensive promotions calendar for every day of the year. Get helpful search tips to quickly access your copyright-free editorial features for print and e-editions, blog posts and newsletter content; templates for print and digital pages, sections and advertising; social media tie-ins; and unlimited royalty-free images. Review site enhancements to facilitate teamwork, sharing, presentations and web-friendly file conversions; learn what’s working for peer publications across North America; and so much more. If you’re still using the old Metro site, see the latest interface improvements we’ve made based on user feedback. This value-packed webinar is the fastest and most effective way to ensure your whole team is leveraging the full spectrum of sales, creative, editorial and marketing assets only a Metro subscription provides. • New image and template formats Get Started with the NEW Metro Creative Connection (MCC) Tips for navigating MCC and optimizing your searches to find images, ads, features, ideas and other assets included with your Metro subscription. Table of Contents Planning Menu - Sales Planning Resources Get to know the valuable marketing tools and sales support features that Metro offers. Spec Ad Presentations ("PresentPrintShare" option) Use the “Present/Print/Share” option in MCC for a printable sales presentation, personalized with your name and notes then easily share it with your designer for further customization. For more sales ideas, watch the "Sales Planning Resources" video here. Favorites & Projects - Save content for future reference, batch downloading or sharing Save, share and collaborate with online features like Favorites and Projects designed to help organize content and streamline communication between sales and creative teams. Digital Ad Templates for Web and Mobile in MCC Save sales and production time with ready-to-present-and-sell spec ads for web and mobile. To see how to personalize digital ads in the MiAD Wizard (add-on service), click here to watch the video. Digital Ad Templates for Web and Mobile - in MCC and Wizard Metro's web and mobile ads are available as InDesign & QuarkXPress packages in the MCC Library or personalize a sales presentation in the MiAD Wizard (add-on service). No design experience or special programs needed. Get started with just an internet connection, browser and your Metro password. MiAD Wizard - Personalizing Digital Ads Sell more digital ads with personalized presentations created in 3 simple steps with the MiAD Wizard. Metro's Auto Photo Library has high resolution photos of cars from 2000 to present for all the major manufacturers. 05/07/26 Webinar: Kick-A$$ Tips & Topics to Sell Looking for ideas, inspiration and proven strategies to attract new and returning advertisers? This webinar is packed with these tips, tools and tactics to help you do just that: Download the "Create Great Spec Ads" Guide here. Jess Degrange - Marketing & Operations Manager, The Valley Breeze Learn how to go after digital advertising dollars, and help clients benefit from your full range of readership, by using your Metro subscription assets and add-on features. • Explore the digital ads, social media designs, puzzle pages, editorial features and more web-ready features a Metro subscription includes. 8/21/25 Webinar: Templates to Target Local Business Advertising From planning to presenting, learn how your Metro templates and support tools can help you appeal to local businesses and close more ad sales. This webinar will demonstrate the various print and digital template types available to Metro subscribers, including thousands of spec ads, ready-to-sell editorial pages, contests and more. We’ll review search shortcuts to target the right templates, how to digitally share templates for collaboration between sales and creative teams, and tools for creating personalized sales presentations. We’ll also show how your Metro Calendar, SearchBooks and Planning Tab can help you generate prospect lists, streamline production and optimize sales presentations. Walk away from this webinar with fresh ideas and strategies to personalize the advertising experience for local businesses and win back their advertising dollars! Planning Menu - Sales Planning Resources Get to know the valuable marketing tools and sales support features that Metro offers. Watch this quick (1 minute) overview to see how the MiAD (Metro's interactive Ad Designer) Wizard can help your sales team close more sales. 06/12/25 Webinar (Excerpt): Pros and Cons of Facebook This is an excerpt from the TAKING SMALL BUSINESSES ONLINE webinar. 04/03/25 Webinar (full video): DIGITAL MARKETING MADE SIMPLE Learn how to go after digital advertising dollars, and help clients benefit from your full range of readership, by using your Metro subscription assets and add-on features. • Explore the digital ads, social media designs, puzzle pages, editorial features and more web-ready features a Metro subscription includes. Walk away from this value-packed webinar with essential digital marketing tools and strategies to enrich your newspaper’s profitability and value to advertisers! 01/16/25 Webinar: ReveNEW Features for 2025 Plan and optimize 2025 sales with the coordinated revenue tools, editorial features and design assets only a Metro subscription provides! • Thematic revenue programs that integrate all of your subscription assets to maximize print and digital sales Metro Advertising Service - a look at what's included A subscription to the Metro Newspaper Service gives your entire team access to an unparalleled selection of professional spec ads, high-quality images, copyright-free articles, page layouts, digital solutions, special section content, games, puzzles, ideas and more to support your publication in print, online and in social media – with unlimited downloads for an unlimited number of users. This video will go over everything that's included so you can make the most of your subscription’s tools, resources and benefits. Creative How-To: Resizing Ads in Adobe InDesign Metro's Senior Graphic Designer takes you through resizing two of our ad templates in InDesign via three different methods: Document Setup, Page Tool and Adjust Layout. 05/07/26 Webinar: Kick-A$$ Tips & Topics to Sell Looking for ideas, inspiration and proven strategies to attract new and returning advertisers? This webinar is packed with these tips, tools and tactics to help you do just that: Download the "Create Great Spec Ads" Guide here. 02/20/26 Webinar: The 60-Second Sales Hook - Creating Instant Local Site Demos with cmsbot Whether you are already a cmsbot pro user or you’re looking for a way to stop the "uphill battle" of chasing renewals, this webinar is for you. This fast-paced Zoom session will show you how to dominate your local market even with limited resources. Watch the Webinar Recording & get a first look of our new "QR Slider" plugin available for cmsbot websites. Boost your site’s impact! Whether you’re highlighting dinner specials, events or sharing your company’s history, our new cmsbot plugin makes it easy. Create interactive slide presentations that are accessed instantly via a generated QR code. In fact, we used this exact tool to build our latest webinar presentation! Upgrade your cmsbot site today for only $15/month. View the Webinar Presentation via the QRSlider 01/15/26 Webinar: Empower Your Entire Team: New Assets & Site Tools for 2026 Recent updates to your Metro site and services mean valuable new benefits for everyone at your publication. Make sure your entire team is taking advantage of every available print and digital resource to win advertisers, engage readers, save time, optimize quality, stay inspired and maximize revenue in 2026. Plan for success with weekly sales ideas, monthly revenue starters and a comprehensive promotions calendar for every day of the year. Get helpful search tips to quickly access your copyright-free editorial features for print and e-editions, blog posts and newsletter content; templates for print and digital pages, sections and advertising; social media tie-ins; and unlimited royalty-free images. Review site enhancements to facilitate teamwork, sharing, presentations and web-friendly file conversions; learn what’s working for peer publications across North America; and so much more. If you’re still using the old Metro site, see the latest interface improvements we’ve made based on user feedback. This value-packed webinar is the fastest and most effective way to ensure your whole team is leveraging the full spectrum of sales, creative, editorial and marketing assets only a Metro subscription provides. 8/21/25 Webinar: Templates to Target Local Business Advertising From planning to presenting, learn how your Metro templates and support tools can help you appeal to local businesses and close more ad sales. This webinar will demonstrate the various print and digital template types available to Metro subscribers, including thousands of spec ads, ready-to-sell editorial pages, contests and more. We’ll review search shortcuts to target the right templates, how to digitally share templates for collaboration between sales and creative teams, and tools for creating personalized sales presentations. We’ll also show how your Metro Calendar, SearchBooks and Planning Tab can help you generate prospect lists, streamline production and optimize sales presentations. Walk away from this webinar with fresh ideas and strategies to personalize the advertising experience for local businesses and win back their advertising dollars! 06/12/25 Webinar (Full Webinar): TAKING SMALL BUSINESSES ONLINE Today’s small businesses need more than a Facebook page to effectively connect with customers and stay competitive. Metro’s new cmsbot digital marketing platform empowers media outlets like yours to eliminate the high costs and complexities that typically leave local businesses without a website and limited to social media. This interactive webinar with Q&A shows how easy it is to initiate recurring digital revenue for your publication by offering advertisers great-looking, easy-to-build, future-proof websites with digital marketing tools. You and your clients pay absolutely nothing to build and test business websites. If a site is sold and activated, you'll be billed just $15 monthly per active website with the option to cancel anytime. See how this intuitive, user-friendly platform equips you to start selling right away, with no investment, additional staff, HTML expertise or lengthy training. Don't let high costs limit your local advertisers. Learn how to give them the effortless, affordable and professional online presence they need, while securing the long-term success of your operation with essential digital revenue. (Excerpt from TAKING SMALL BUSINESSES ONLINE webinar) • Regain your market with Metro's digital marketing game changer: cmsbot (Excerpt from TAKING SMALL BUSINESSES ONLINE webinar) • Q&A Session for Metro's cmsbot (Excerpt from TAKING SMALL BUSINESSES ONLINE webinar) 04/03/25 Webinar (Full Webinar): DIGITAL MARKETING MADE SIMPLE Learn how to go after digital advertising dollars, and help clients benefit from your full range of readership, by using your Metro subscription assets and add-on features. • Explore the digital ads, social media designs, puzzle pages, editorial features and more web-ready features a Metro subscription includes. Walk away from this value-packed webinar with essential digital marketing tools and strategies to enrich your newspaper’s profitability and value to advertisers! • Digital Marketing Best Practices (Excerpt from DIGITAL MARKETING MADE SIMPLE webinar) • cmsbot - Metro's Digital Marketing Game Changer (Excerpt from DIGITAL MARKETING MADE SIMPLE webinar) (Excerpt from DIGITAL MARKETING MADE SIMPLE webinar) 01/16/25 Webinar: ReveNEW Features for 2025 Plan and optimize 2025 sales with the coordinated revenue tools, editorial features and design assets only a Metro subscription provides! • Thematic revenue programs that integrate all of your subscription assets to maximize print and digital sales Get Started with the NEW Metro Creative Connection (MCC) Tips for navigating MCC and optimizing your searches to find images, ads, features, ideas and other assets included with your Metro subscription. Table of Contents Planning Menu (New MCC) - Sales Planning Resources Get to know the valuable marketing tools and sales support features that Metro offers. 05/07/26 Webinar: Kick-A$$ Tips & Topics to Sell Looking for ideas, inspiration and proven strategies to attract new and returning advertisers? This webinar is packed with these tips, tools and tactics to help you do just that: Download the "Create Great Spec Ads" Guide here. Metro Advertising Service - a look at what's included A subscription to the Metro Newspaper Service gives your entire team access to an unparalleled selection of professional spec ads, high-quality images, copyright-free articles, page layouts, digital solutions, special section content, games, puzzles, ideas and more to support your publication in print, online and in social media – with unlimited downloads for an unlimited number of users. This video will go over everything that's included so you can make the most of your subscription’s tools, resources and benefits. Favorites & Projects - Save content for future reference, batch downloading or sharing Save, share and collaborate with online features like Favorites and Projects designed to help organize content and streamline communication between sales and creative teams. Watch this quick (1 minute) overview to see how the MiAD (Metro's interactive Ad Designer) Wizard can help your sales team close more sales. 8/21/25 Webinar: Templates to Target Local Business Advertising From planning to presenting, learn how your Metro templates and support tools can help you appeal to local businesses and close more ad sales. This webinar will demonstrate the various print and digital template types available to Metro subscribers, including thousands of spec ads, ready-to-sell editorial pages, contests and more. We’ll review search shortcuts to target the right templates, how to digitally share templates for collaboration between sales and creative teams, and tools for creating personalized sales presentations. We’ll also show how your Metro Calendar, SearchBooks and Planning Tab can help you generate prospect lists, streamline production and optimize sales presentations. Walk away from this webinar with fresh ideas and strategies to personalize the advertising experience for local businesses and win back their advertising dollars! MiAD Wizard - Personalizing Digital Ads (New MCC) Sell more digital ads with personalized presentations created in 3 simple steps with the MiAD Wizard. Favorites & Projects - Save content for future reference, batch downloading or sharing Save, share and collaborate with online features like Favorites and Projects designed to help organize content and streamline communication between sales and creative teams. Favorites & Projects - Save content for future reference, batch downloading or sharing Save, share and collaborate with online features like Favorites and Projects designed to help organize content and streamline communication between sales and creative teams. Watch this quick (1 minute) overview to see how the MiAD (Metro's interactive Ad Designer) Wizard can help your sales team close more sales. No design experience or special programs needed. Get started with just an internet connection, browser and your Metro password. MiAD Wizard - Personalizing Digital Ads (New MCC) Sell more digital ads with personalized presentations created in 3 simple steps with the MiAD Wizard. • Procedure Overview - The basic steps to get you started • Order Monitor - Learn how to navigate the AOD Home page • Order Manager - Manage individual orders • Create an Order - Detailed instructions for sending us a job request (Print) • Create an Order for a Web Ad • Review & Share - Preview your proof and share it with your client (Print) • Review & Share your Web Ad (JPG/GIF) • Revise - Have changes to make to your job? Learn how to send them to us (Print & Web) • Approve - Release the job to request a high-resolution PDF (Print) • Approve and Download your Web Ad • Download - Retrieve the final, high-resolution PDF (Print) • Production Issues - How to respond when the designers have a question regarding your order • Pick up an Order - Start with a finished AOD job and request minor changes for another press run • Create a Campaign - Request multiple versions of an order • Production Files - Request and download an InDesign package for your job Get Started with the NEW Metro Creative Connection (MCC) Tips for navigating MCC and optimizing your searches to find images, ads, features, ideas and other assets included with your Metro subscription. Table of Contents Your NEW Metro website is here! Watch this 3-minute intro to see all the new features! NEW Metro Creative Connection (MCC) Overview Tips for navigating MCC and optimizing your searches to find images, ads, features, ideas and other assets included with your Metro subscription. 8/21/25 Webinar: Templates to Target Local Business Advertising From planning to presenting, learn how your Metro templates and support tools can help you appeal to local businesses and close more ad sales. This webinar will demonstrate the various print and digital template types available to Metro subscribers, including thousands of spec ads, ready-to-sell editorial pages, contests and more. We’ll review search shortcuts to target the right templates, how to digitally share templates for collaboration between sales and creative teams, and tools for creating personalized sales presentations. We’ll also show how your Metro Calendar, SearchBooks and Planning Tab can help you generate prospect lists, streamline production and optimize sales presentations. Walk away from this webinar with fresh ideas and strategies to personalize the advertising experience for local businesses and win back their advertising dollars! cmsbot Digital Marketing Website Walk-through This five minute introduction video is a quick walk-through of how a business website is created for client in three easy steps, how it can be updated through a dashboard and activated using the cobranded Digital Marketing website Digital Ad Templates for Web and Mobile - in MCC and Wizard (New MCC) Metro's web and mobile ads are available as InDesign & QuarkXPress packages in the MCC Library or personalize a sales presentation in the MiAD Wizard (add-on service). Digital Ad Templates for Web and Mobile in MCC (New MCC) Save sales and production time with ready-to-present-and-sell spec ads for web and mobile. To see how to personalize digital ads in the MiAD Wizard (add-on service), click here to watch the video. Digital Ads - Personalizing Sales Presentations in MiAD Wizard (New MCC) Sell more digital ads with personalized presentations created in 3 simple steps with the MiAD Wizard. 06/12/25 Webinar: TAKING SMALL BUSINESSES ONLINE (full webinar) Today’s small businesses need more than a Facebook page to effectively connect with customers and stay competitive. Metro’s new cmsbot digital marketing platform empowers media outlets like yours to eliminate the high costs and complexities that typically leave local businesses without a website and limited to social media. This interactive webinar with Q&A shows how easy it is to initiate recurring digital revenue for your publication by offering advertisers great-looking, easy-to-build, future-proof websites with digital marketing tools. You and your clients pay absolutely nothing to build and test business websites. If a site is sold and activated, you'll be billed just $15 monthly per active website with the option to cancel anytime. See how this intuitive, user-friendly platform equips you to start selling right away, with no investment, additional staff, HTML expertise or lengthy training. Don't let high costs limit your local advertisers. Learn how to give them the effortless, affordable and professional online presence they need, while securing the long-term success of your operation with essential digital revenue. 06/12/25 Webinar (excerpt): Regain your market with Metro's digital marketing game changer: cmsbot. This is an excerpt from the TAKING SMALL BUSINESSES ONLINE webinar. Watch the full video here. 06/12/25 Webinar (Excerpt): Q&A Session for Metro's cmsbot This is an excerpt from the TAKING SMALL BUSINESSES ONLINE webinar. Watch the full webinar here. 04/03/25 Webinar (full video): DIGITAL MARKETING MADE SIMPLE Learn how to go after digital advertising dollars, and help clients benefit from your full range of readership, by using your Metro subscription assets and add-on features. • Explore the digital ads, social media designs, puzzle pages, editorial features and more web-ready features a Metro subscription includes. Walk away from this value-packed webinar with essential digital marketing tools and strategies to enrich your newspaper’s profitability and value to advertisers! 04/03/25 Webinar (Excerpt): Digital Marketing Best Practices Learn how to go after digital advertising dollars, and help clients benefit from your full range of readership, by using your Metro subscription assets and add-on features. • Explore the digital ads, social media designs, puzzle pages, editorial features and more web-ready features a Metro subscription includes. • Learn how to drive niche online advertising with digital ad directories and themed e-sections. 04/03/25 Webinar (Excerpt): cmsbot - Metro's Digital Marketing Game Changer See how Metro’s new CMS Bot can effortlessly provide local businesses with professional websites and coordinated digital advertising with no upfront cost or contract. 04/03/05 Webinar (Excerpt): cmsbot Q&A session Learn more about cmsbot by watching the Q&A section of the live webinar. |
